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Entries in jinx (2)

Saturday
Aug292009

TV Spots for Jinx

 

Been keeping busy. Here are two TV spots we recently produced & directed for Jinx.com -- one featuring Epic Fu and the other for Empire Arcadia. We were excited to work on these not only because we've been following Jinx for a while, but because we felt they got it right: they wanted to highlight indie folks who were passionate about what they do, in essence becoming a co-commercial (everyone wins). Check out how they're showcasing the work of the people who are participating in their campaign. They're a team of passionate folks who love the web and the people on it. How could we pass that up? :)

A big shout out to the team: Steve Woolf (Dir), Lan Bui & Vu Bui (DPs), Rick Rey & Sarah Atwood (production), Tracie Cotta (makeup), Sean Gailey and Tim Norris (Jinx), and Ray Doustdar who made it ALL happen!

Wednesday
May272009

I Got Jinxed! 

jinx.com / photo by the bui brothers

Check out the Jinx site! I recently got initiated into their "Get Into It" program. If you haven't heard of Jinx, they're a motley crew of misfits who run a very cool clothing company specifically for gamers and geeks.

I've known about Jinx for quite some time, so it was pretty awesome to be part of their new campaign. Even more awesome, and the reason I decided to participate was because they're doing it right. The entire motto of the campaign is supporting people who are passionate about what they do. So it's not just about supporting Jinx, it's about them supporting and highlighting us. If you go to the page, you'll see twenty things about me, links to where you can find my work and descriptions of the projects I'm involved in. I love that it's reciprocal and that there's a natural fit - advertisers can learn A LOT from this indie crew.

From the Jinx.com site:

We've been doing this clothing thing since 1999. What started in a 10' x 10' bedroom has now grown to a veritable force to be reckoned with (so don't even think about reckoning). We are expecting an invite to begin attending the United Nations meetings, but so far, we've heard nothing.

I love that they started out in a small bedroom. I'm all for supporting independent business! Rock on Jinx!

The image above will also be in the August issue of Geek Monthly, so make sure to check that out. We're also in the midst of working together on a project. More info on that as it comes! :)