Zadi Diaz is an award-winning creator, creative executive, producer, and director, specializing in storytelling for the web. She is currently the VP of Programming and Development at ipsy and Founder of Major Digital Studios. Prior to ipsy and Major, Zadi was the VP of Programming and Development for Awestruck at AwesomenessTV and the Executive Producer of YouTube Nation, YouTube’s flagship show, produced by a DreamWorks Animation.
Zadi was also the Head of Content Development at Disney Interactive, the interactive entertainment division of The Walt Disney Company. In her role, Zadi developed and produced original live-action and animated series across the company’s website and social platforms. Her focus was on forming key partnerships across the different divisions of the Walt Disney Company, including Disney Channel, Parks and Resorts, Music, and Mobile Games.
Prior to joining Disney, Zadi was the co-founder of Smashface, a new media production company, and was the co-creator and host of Epic Fu, an award-winning independent web series about Internet culture.
Her history in online video spans over ten years and includes narrative, non-fiction, and documentary projects as well as branded entertainment series with Fortune 500 advertisers. Her first project was in 2004 as a video editor for a web series called Welcome to the Scene, about film piracy; it was distributed through BitTorrent to hundreds of thousands of viewers under a Creative Commons license. Soon after, she was highlighted in The New York Times for her mashup music video which used copyrighted material to highlight and raise political awareness about New Orleans during Hurricane Katrina.
In addition to The New York Times, her work has been highlighted on CBS Evening News, Wired, The Washington Post, Ad Age, Ad Week, The Guardian, Poynter, among other national publications. She is a member of the Producers Guild Association and the International Academy of Digital Arts and Sciences.
Zadi lives in Los Angeles with her husband, Steve Woolf, and their cat, Micro. She was born and raised in New York City (Harlem, Washington Heights, and South Bronx) and is of Dominican descent.